Ubisoft acquires GameBlocks to help spot cheaters in online games
No one likes cheating, and neither do the game developers and publishers who run online games. Ubisoft is one of the largest and has just acquired GameBlocks through its i3D.net subsidiary to make it easier and faster to spot cheaters online.
GameBlocks has been around since 2012 and specializes in both anti-cheat technology and performance monitoring. Its anti-cheat system is called Fairfight, and it works on the server side so players don’t need to install any software. Fairfight operates in real time and uses a proprietary GameChanger rules engine to “assess player actions to make the game fair for everyone.” It is already used in popular titles such as the Battlefield series, Star Wars Battlefront games, Titanfall, The Division, and Rainbow Six Siege.
Now that GameBlocks is part of Ubisoft, the technology is deployed on the company’s high-performance, low-latency i3D.net global network, and more specifically, the One Game hosting platform, which is described as ” a unique ecosystem used by AAA game publishers and home to over 300 million users. It provides access to computing and network capacity in over 40 edge locations around the world. Thus, the anti-cheat system will help protect many more games than those produced by Ubisoft’s own studios.
“My entire team and I are thrilled to be joining i3D.net and the Ubisoft family,” said Greg Howard, CEO of GameBlocks. “We will continue to support our existing customers and look forward to enhancing Fairfight’s capabilities to ensure that it remains the most flexible, efficient and transparent fraud detection service in the industry. We are also excited to integrate the Fairfight system into the i3D.net ONE system. Game hosting platform — allowing game publishers large and small to run and scale their game hosting, anti-cheat, and other services absolutely seamlessly. “
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For gamers, there should be no difference in the experience they have when playing games through Ubisoft’s hosting platform. However, anyone caught cheating in a game will likely find themselves quickly berated and ultimately kicked out if they continue to break the rules.
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