To prepare for the metaverse, convert your product inventory to 3D
The metaverse refers to online virtual universes, where your avatar can interact just like you do in the physical world. Ray Wang, founder and principal analyst at Constellation Research, said many consumer use cases will emerge, in everything from gaming to entertainment to sports betting, but the most interesting areas to watch are in the business sector – the experiences of employees. and the future of work. “The way we interact for meetings will change, the training will be very different. Imagine you’re on an oil rig and you want to see what safety training actually looks like,” he said. .
Recruitment bias could be eliminated. “Right now I can hear your voice, I can see your skin color, I can hear your accent, and therefore I may be biased. This will go away, as my avatar can now interview your avatar instead,” Wang said.
In sales, he said, we will have a different type of 3D demo. “We’re going to be moving around these different worlds for commerce,” he said. Constellation Research estimates that there are approximately 43 use cases in employee experience, future of work, commerce, and customer experience that people might expect.
Stefano Corazza, head of augmented reality, vice president and member of Adobe, said most companies don’t know how to leverage the metaverse from a practical business perspective. Preparing for the metaverse, he said, means putting all your inventory into 3D and creating a 3D art pipeline in your business.
Corazza said there will be multiple ways for businesses to connect to the Metaverse, and brands will need to determine how far they go and how much they invest in the Metaverse. “But the common denominator is really moving everything you sell to the digital world, in 3D, with tile-based rendering and photorealism, so you can best represent your products and brands in the metaverse,” did he declare.
Some large companies with a critical mass of users will create their own metaverse, while others will create experiences or stores inside other people’s metaverses. “We’ve seen McLaren inside Roblox (McLaren unveiled its latest F1 car on Roblox, an online game that can be seen as a simplified metaverse) more recently, and then there will be other opportunities that look like a small investment for brand awareness or just to engage with a specific audience,” Corazza said.
Mitra from Tech Mahindra noted that India has struggled with manufacturing, and the metaverse is an opportunity for us to be able to take manufacturing to a different level, because today we have digital twins, and we don’t We don’t have to worry about raw materials and plant availability in one place and skills in another. With digital twins, which are virtual copies of physical infrastructure that can be analyzed and simulated, workers can sit in tech hubs like Bengaluru and Hyderabad, while monitoring a factory in UP.
Mitra said 5G and advances in medical technology will also one day allow a surgeon sitting in Delhi or Mumbai to perform a procedure on a patient based in a small town in Bihar.
Vinayak Godse, senior vice president of the Data Security Council of India (DSCI), said that since the digital worlds of the metaverse will have to be created by artists and technologists together, the metaverse is also a huge opportunity for creatives. He noted, however, that the metaverse will have major legal and regulatory implications. “From a policy and cybersecurity perspective, how do we make this ecosystem, its actors and intermediaries more responsible and accountable? We will have to use a lot of brains to think about creative solutions to these problems,” he said. . .