Rescue abandoned online shopping carts, says Sarah Mclachlan. Ryan Reynolds is behind it all

In 2007, Canadian singer-songwriter Sarah McLachlan starred in a moving commercial for the American Society for the Prevention of Cruelty to Animals.

The ad featured photos of cats and dogs scrolling across the screen as McLachlan sang the haunting song “Angels” in the background.

The simple video raised $30 million for the organization at the time, according to a 2008 New York Times report.

What is Sarah McLachlan doing so far?

On Wednesday, another video featuring the singer emerged, but this time, instead of rescuing animals, she rescues stranded items from an abandoned online shopping car.

This laugh-worthy ad, created by Ryan Reynold’s Maximum Effort agency, claimed that 70% of online shopping carts are abandoned before the order is placed, according to Comicbook.

Cue product placement – Bolt is an app that helps you shop online quickly and prevent shopping carts from “falling victim to a cruel and exhausting checkout process,” McLachlan said in the announcement.

Clever advertising

According to Billboard, Bolt is doing his part to support the singer’s most concerning issue by donating to the American Society for the Prevention of Cruelty to Animals. Plus, he’ll pay out $10 for every $50,000 spent.

The company will also offer “life cart” products for less than $1 in its store.

Bolt has been in the news lately, but for different reasons. Company CEO Ryan Breslow announced a week ago that the company would permanently adopt the four-day work week, according to Business Insider.

As for the announcement, this isn’t the first time Reynolds has created something iconic and meme-worthy. His agency worked on a recent Peloton ad starring Chris Noth after his character died during the “Sex & The City” reboot. The ad went viral at the time, according to Fast Company.


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