Loblaw launches online mattress store

Loblaw Cos., Canada’s largest supermarket operator, has partnered with sleep specialty retailer Sleep Country to launch an online store for the brand on the Loblaw Marketplace e-commerce site.

As part of this partnership, customers of Loblaw Cos. buy a range of sleep products through the SleepCountry + marketplace, Toronto-based Sleep Country Canada Holdings said this week.

Items available for purchase include mattresses, box springs and frames as well as mattresses in a box, lifestyle basics and bedding like pillows, sheets and covers, and duvets. Mattress brands sold include Tempur-Pedic, Sealy, Serta, Simmons, Simba, Purple, and Casper, among others. Customers will also have access to Sleep Country’s “white glove” home delivery and installation service, the company said.

“We are tailoring our online offering to ensure our customers have seamless access to the products and brands they want most,” Kim Nguyen, Marketplace general manager for Loblaw Cos., said in a statement. “Loblaw is proud to partner with Sleep Country as we continue to expand our digital footprint to now include some of the best sleep brands in the world.”

Loblaw Co.

The SleepCountry+ Marketplace online store will sell mattresses, box springs and frames as well as mattresses in a box, lifestyle bases and bedding.

Launched online in 2019, Loblaw Market is designed as an “endless” offer for the food retailer, allowing the company to sell thousands of products not sold in physical stores. Deals cover categories such as Household Goods, Home & Kitchen, Baby, Pets, Toys, Garden & Outdoors, Electronics, Sporting Goods, Arts & Crafts , etc Shoppers also earn PC Optimum loyalty points on purchases delivered directly to their doorstep. Sleep Country will be the exclusive supplier of traditional mattresses on Loblaw Marketplace.

“We are thrilled to introduce our exciting new digital partnership with Loblaw that brings together two great Canadian brands in one great online shopping experience,” commented Stewart Schaefer, CEO of Sleep Country. “As Canadians continue to focus on their well-being and demand for sleep products increases, we are driving channel and product innovation across our sleep ecosystem and expanding our digital footprint to give Canadians access to the best sleep products wherever they choose to buy. ”

Overall, Loblaw of Brampton, Ontario has a retail network of 2,439 stores, including 550 company-owned and 546 franchised grocery stores and 1,343 associate-owned Shoppers Drug Mart/Pharmaprix stores.


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