Here are the items consumers are struggling to find when they’re in short supply: survey

Americans across the country are reporting difficulty finding everyday items due to shortages caused by supply chain issues.

A new Morning Consult survey has identified the products consumers are having the most trouble finding, ranging from food to paper goods and motorcycles. The Omicron wave of the coronavirus pandemic has exacerbated bottlenecks and other supply disruptions, leading to more shortages at a time when consumers are also facing inflationary pressures and higher prices.

Most people struggled to find groceries and food. Forty-seven percent of consumers said they had trouble finding such products last month, compared to 41 percent who reported a problem in November 2021.

Last week, many customers were complaining about the shortage of cream cheese. Videos posted to social media show canned goods, produce, frozen foods and other items missing from the shelves.

Homes or apartments were the second hardest thing to find, with 41% of American adults saying it was difficult to find a home. Demand issues, rising mortgage rates and high prices are all putting pressure on buyers and renters.

Paper goods rank third for shoppers. Forty percent of Americans said they struggled to find paper towels and other items in January.

New and used cars, exercise equipment, furniture and appliances were hit between November and January, with consumers saying it is harder to find these products than two months ago.

Supply chain bottlenecks have been encountered around the world amid the ongoing pandemic. Last fall, President Joe Biden and his administration embarked on a “90-day sprint” to alleviate the problems, working with ports and big business to extend the hours.

A new survey has identified the top products consumers are having the hardest time finding due to shortages, ranging from food to paper goods and motorbikes. Above, butter and cheese shelves lie empty at a Miami Beach supermarket on January 13.
Chandan Khanna/AFP via Getty Images

Shortages and delays have exacerbated the price hike. The United States ended the year with inflation at its highest level in 40 years, with the Department of Labor indicating that the consumer price index rose 7%.

Shortages may affect women and adults living outside of urban centers more negatively, according to Morning Consult.

Fifty-two percent of female respondents said they had trouble finding certain items when searching for groceries in the past month, compared to 42 percent of male shoppers. When it comes to location, 49% of suburban and rural shoppers said they had trouble finding certain products, compared to 39% of city dwellers.

Women and people living outside cities also reported greater price sensitivity than men or those living in urban centers. Women and rural or suburban respondents who said they had trouble finding a product when shopping in the past month were less likely to pay inflated prices for those items.

Morning Consult surveyed 2,200 American adults between January 13-14. The poll has margins of error of up to plus or minus 5 percentage points.


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