Amazon Prime Day Fire Stick 2022 deals: What to expect from this year’s sales

Amazon Prime Fire Stick deals are piling up sooner or later, and we expect prices on streaming devices from the world’s largest online retailer to become incredibly competitive this summer. While discounts on the Fire Stick range are quite common, especially since the winter sales, we expect future discounts may see a return to historic lows.

Prime Day Fire Stick deals are generally more extensive than the deals available on streaming units on any given day. We expect sales to begin mid-July to late July, which is traditionally when the event takes place. It is worth mentioning that Amazon usually gives its own products the best discounts on sales events, also pushing them widely on the homepage. There are also Prime Video trials you can take advantage of too, meaning you can get an overview of what’s available on one of the biggest streaming libraries online.

However, this two-day period will see discounts on more than just Fire Sticks. We’re also keeping a close eye on Prime Day TV deals, if you want more devices to stream content this year at healthy discounts.

When will the Prime Day Fire Stick deals start?

Traditionally, Prime Day Fire Stick deals take place in mid-July, however, the past two years of the highly anticipated sales event have thrown that date into question. We’ve watched the previous two Prime Day events take place in October and June respectively, though we expect business to continue as usual. Regardless of the date and month, Prime Day always begins on a Monday and runs through Tuesday, so we expect July 11 or July 18 to be when the flood floodgates open.

Do I need Amazon Prime for Prime Day Fire Stick deals?

In short, yes, you’ll need to be an Amazon Prime member to take advantage of Prime Day Fire Stick deals, however, that’s not entirely cut and dry for those without a subscription. You see, many online retailers are hungry for a slice of the Amazon pie, so Best Buy and Walmart (in the US) and Currys and Very (UK) have historically launched their own offers to compete in the same space.

Now, there’s a free Amazon Prime trial that gives you full access to perks like next day delivery and Prime Video. Since there’s no confirmed date for Prime Day yet, it’s unlikely you’ll be covered by the trial when the Fire Stick deals roll out, however, the trial will give you a idea of ​​what to expect from the service.

Amazon fire stick

(Image credit: Amazon)

What to expect from Amazon Prime Day Fire Stick deals in 2022

In order to get an accurate picture of what this year’s Amazon Prime Day Fire Stick deals will look like, we can look back to last November. The Black Friday period offered the deepest discounts we’ve ever seen on multiple Amazon streaming units on everything from budget options to premium deals.

Granted, the savings are rarely too big, but there’s a consistent pattern that can be seen across all major current-gen Fire Sticks via the world’s largest online retailer. For example, the Fire Stick 4K sells for $49.99, however, we’ve seen this model sell for between $30 and $39.99 for much of 2022. The lowest historical price we’re able to check was during Black Friday, where this device sold for $24.99 – marking the only time we’ve seen the Fire Stick 4K under $30 to date. The same goes for buyers across the pond, as the Fire Stick 4K dropped to £24.99 in November. We wouldn’t be surprised to see the Fire Stick 4K selling for $25 over the 48-hour Prime Day period this year.

It’s a similar story on the budget side of the scale, too. The Fire TV Stick Lite, which normally sells for $29.99, also saw its all-time low price during the winter sales, at just $17.99 last November. Throughout 2022, we’ve seen this unit sell for $20 in January and March, so it wouldn’t be too out of left field for this Full HD streaming box to match (or beat) that Black Friday rate on day. The cheapest price in the UK lends credence to that prediction, as the Fire TV Stick Lite was available at its lowest price ever of £14.99 in December.

What may be surprising, however, is the price history of the Amazon Fire TV Cube, with the second-gen unit getting steeper discounts in 2022 than the year before. While the $119.99 box had its MSRP slashed to $80 last year, we actually saw it as cheap as $69.99 in April 2022. In the UK, the Fire TV Cube s sold for £59.99 in November and December, but also as recently as April 2022 too. What does this mean for upcoming Prime Day Fire Stick deals? Well, we could see the Fire TV Cube selling for half price if this trend continues.

Last year’s Prime Day Fire stick deals

US offers

UK offers


Fire Sticks are far from the only thing available in the sales, because we also prepare you for this year Prime Day gaming PC deals, iPad Prime Day dealsand Prime Day laptop dealsalso.


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